Our Mission
Transforming travel into a force for positive environmental and social change.
Our Vision
We envision a world where all travel is sustainable by default – where every journey contributes positively to environmental conservation, cultural preservation, and local economic development.
We believe that travel has the power to transform not just the traveler, but also the destinations and communities they visit. By making sustainable choices accessible and rewarding, we're working to ensure that tourism becomes a force for good in the world.
Our Goals
Measurable targets we're working toward
2025
Verify 5,000 sustainable travel providers across 50 countries, creating the world's largest curated marketplace for eco-conscious travelers.
2027
Facilitate 1 million sustainable bookings annually, generating $100 million in revenue for local communities and conservation efforts.
2030
Reduce the carbon footprint of travel by 1 million tons annually through our platform's sustainable options and offset programs.
Our Commitments
Environmental Responsibility
We're committed to minimizing our own environmental footprint while maximizing our positive impact. This includes:
- Operating as a carbon-negative company by offsetting 150% of our emissions
- Using renewable energy for all our digital infrastructure
- Implementing a remote-first work policy to reduce commuting emissions
- Donating 1% of all revenue to environmental conservation projects
Social Impact
We believe in the power of travel to support communities and preserve cultures. Our commitments include:
- Prioritizing locally-owned businesses in our marketplace
- Supporting fair labor practices and living wages throughout our supply chain
- Promoting cultural exchange and understanding through our platform
- Providing educational resources on responsible travel practices
Transparency
We hold ourselves to the same high standards we expect from our partners:
- Publishing annual impact reports detailing our environmental and social performance
- Maintaining clear, accessible information about our verification process
- Being honest about the challenges and limitations of sustainable travel
- Continuously improving our standards based on the latest research and feedback